Nestle-Sonnets Business Partnership
Present in the Contract Signing held in Nestle Cebu Sales Office were IMS distributor Mrs. Boots Cabahug, Mr. John Torrefiel – owner of Sonnets Food & Catering Services, Business & Industry Channel Head Mr. Jay Dimaiwat,Visayas Distributor Business Head Mr. Joel Andres, IMS DBS Jay Javellana and B&I CBS Tara Victoria.

Nestle Business & Industry Channel Seals Business Partnership with SONNETS

B&I account base is fast-growing in Cebu as more and more industrial companies are operating in Mactan Economic Processing Zones (MEPZ) 1 & 2.

Nestle FoodServices’ presence in almost all of the companies is reinforced/highlighted by an Exclusivity Agreement with one of the key players in the industrial canteen business -  Sonnets Food & Catering Services.

Sonnets Food & Catering Services is currently operating 24/7 in 8 industrial canteens – feeding thousands of employees in major electronics companies in MEPZ1 & 2. Sonnets is projected to generate P475,000 worth of sales per month – a total of 5.7M pesos for the duration of the one-year contract.

As part of the Business Partnership, the B&I Channel is set to run in Sonnets outlets nationwide and localized consumer promotions to drive coffee, beverages, milks and culinary.  Nestle shall also extend the B&I Rewards Program to Sonnets to drive sell-in and usage of Nestle products.