From Left to Right: NP South Luzon RSM Marissa Yap, Graceland Marketing Head Grace Olivan, NP Channel Head Jay Dimaiwat, NP Channel Planner Carla Rosario, NP Sales Alex Zapanta

          Last September 18, 2008, Graceland, a chain of quick-serve restaurants in the Bicol region with head office in Naga City, sealed a continued partnership with Nestle Professional, the foodservice business unit of Nestle Philippines, with a contract-signing at Red Platter Restaurant. 

 

Nestle Professional was represented at the ceremony by NP Regional Sales Manager for South Luzon Marissa Yap, NP Distributor Business Executive Alex Zapanta, NP HORECA Channel Executive Carla Rosario, and NP HORECA Channel Business Head Jay Dimaiwat. Signing on behalf of Graceland was Ms. Grace Olivan, the restaurant chain’s Marketing Head.

 

Graceland has been a valued client of Nestle Professional, having been partners for more than 10 years now. NESTEA continues to be their brand of choice for iced tea beverage and remains a consistent part of all their merchandising efforts, such as billboards, flyers, table merchandising, delivery van design and menus. Other activities that both parties have been involved in are beverage and cooking demos, new branch/concept opening, and the latest tumbler offering for take-out and group meals inside their restaurants.

 

Graceland owns the following restaurants: Red Platter, Baker’s Plaza and Geewan Breadshop. Branches are in Legaspi, Sorsogon, Naga, Daet and Tabaco, Albay.